It’s year 4,708 on the Chinese calendar and what makes it more impressive is that this year is the year of the Tiger. We think that this year is the year of LinkTiger as well 🙂 . It is the year where all of our planning, designing, building and release of LinkTiger 2.0 will come together. We have spent the last 6 months on developing our new strategy and we have begun the operational execution with the launch of our new website. It also includes a major investment in marketing and service delivery enhancements and will include additional feature upgrades planned for the third quarter of 2010. We are proud to launch LinkTiger 2.0 and are excited about our growth potential going forward.
We have spent a lot of time discussing our business model and what makes the most sense for us going forward. We want to be number #1 in the automated broken link checking category on the internet. We think our delivery model is unique. For example, we are the only broken link checker on the internet that delivers our software-as-a-service, in an automated way with an extremely user friendly GUI. Our service can be used by business people (marketing, sales, e-commerce) and technical people (web masters, developers and designers) a like. No other tool can do this. We also offer amazing functionality that provides for versatility and productivity to most effectively deal with managing single or multiple web presences.
We think our focus is also unique. We want to do one thing and do it very well. There are other tools available that offer broken link checking amongst a number of other features. But, being in the software business we know that users typically only use 5-10% of a tool’s capabilities. So why pay 100% when you only use 10%?
I’m not saying we’re not going to improve and add to LinkTiger’s features and capabilities. We will continue to enhance our offering over time but our focus will be on link validation. We think this is key because broken links lead to lost traffic, lost revenue, and poorer SEO results. Your links are vital to your on-line success and LinkTiger wants to be at the center of protecting this investment.
The one thing that was missing from our business model was long-term commercial viability. We want to be the best, we strive to provide the ultimate user experience and provide excellent customer support. This is what differentiates us. If we don’t our customers will leave and go to the competition. It’s that simple. Our model allows for flexibility but customers can cancel anytime. We don’t want to give them a reason to 🙂 .
So, after careful thought, consideration, analysis and customer consultation we have decided to retire our Freemium service. As of July 1, 2010 we will no longer offer a free version of LinkTiger. Our Existing Freemium Users will have until October 1, 2010 to convert to a monthly plan. We will offer major discounts and incentives to our loyal and long time User base. We want to make this as painless as possible.
Thank you for all your support and we are looking forward to The Year of the Tiger!