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Managing Content with a Broken Link Checker Tool

September 16th, 2015

items neatly organized on a desk to show organized content management through broken links


Improving quality assurance and content management with a broken link checker tool.

Previously, we outlined many of the benefits of using a link checker tool. Once you understand all of the detrimental affects broken links can have on your websites’ user experience, it is time to take action.

Streamlining content management

It is not uncommon for companies to have hundreds or thousands of links across their websites. Managing all of these pages and ensuring top quality for each can be a daunting process. As marketing teams continue to invest in new digital channels, the need for tools that simplify basic processes is steadily rising. Content management solutions are critical components of your marketing technology infrastructure, and right next to it on the list in terms of priority should be an automated dead link finder.

As a smart digital marketer or content manager, you might be thinking, “I have a CMS, isn’t that all I need to check for broken links?”

The simple answer is no. At its core, your CMS is an organizational tool that allows you to apply, copy changes or create new website content. Your CMS will not check broken links online for you. This process often requires infinite hours manually combing through site pages, searching, testing, finding and fixing broken links.

Improve efficiency and SEO at the same time

While it is obvious to state that broken links damage the usability of your site, they are greatly impacting your search rankings as well. Users are less likely to share your content or return to your website if they encounter broken links. As this user engagement declines, search engines conclude that your site is not providing quality content. As a result, your rankings decline as well.

Automating this process saves you hours, even days, of time spent manually mining for dead links. Giving you more time to create high quality, captivating content for your customers.

Improving Quality Assurance

If you identify with any or all of the following statements, you’ve reached the point where an automated dead link finder is right for you.

  1. My website is large with many complex web pages
  2. I’m constantly striving to improve the usability of my website
  3. I spend too much time manually scanning for broken links
  4. I want to improve my search engine ranking

Consistent across all industries, maintenance and quality control are some of the best investments you can make to provide more value to your customers. Finding the right tool for the job ensures not only more time for creating this added value but also yields results manual mining could never produce.

Checking for broken links is easier than ever with the abundance of solutions now available to you. By choosing LinkTiger, you’re avoiding unreliable and potentially dangerous free solutions. Our tool also eliminates the need to combine several SEO tools to produce the results you’re looking for. When new broken links occur, we make sure you’re the first to know.

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