If you are a website owner, manager or an SEO professional, you know how important it is for external and internal links to work within your site.
Your visitors need to be able to read an article and click on the link that immediately takes them where they need to go. Just like you want 3rd-party website links, where you may have guest blog posts or articles posted, to function properly.
If you aren’t using a dead link checker service the question is:
How effectively are you managing your website and how often do you regularly check those links?
The Facts
The facts are that most website owners and guest bloggers don’t go back and check all links on their own. They simply rely on someone notifying them through their contact information if a link doesn’t work.
Unfortunately, most people that use a website and get a 404 error from a link, or get sent to a random webpage, don’t bother contacting the website administrator. Instead, they simply click on the next business from the search engine results page, effectively bypassing your site altogether. If this 3rd-party site is using a dead link checker and has a handle on their broken links, they are going to get more traffic and likely more clients as a result.
Aside from these damaging effects with the search engines algorithms, having broken links on your site causes major user experience issues. There are few things more annoying than wanting to navigate to important and relevant information, just to find that the link is broken and the page doesn’t exist anymore. What’s worse, is that the information probably still exists on your site, but your potential clients can’t navigate to it due to an issue with the link being broken or dead.
The Fix
The reality is, few companies have perfected the process of checking links. There is really no excuse for this to happen. The process is relatively simple, to ensure that your users get the experience that they are accustom to on your site. Whether you have a few hundred or a few thousand links, this still holds true.
Companies that offer dead link checking services can check each link daily, weekly or however often you would like. This gives you the opportunity to be notified of, and address any issues with broken links before it becomes a problem for your users and the major search engines. You will never have an unknown dead link on your website again; for more than 24 hours at least. Simply schedule your broken links scans, identify the highlighted broken links, and correct the problem on your site.
We can stress enough how easy it is to preventing the problems associated with dead or broken links. These services literally run in the background on the schedule that you select to ensure that your customers, and search engine algorithm systems, always find your links up and working.
Can you afford to NOT have a dead link checker service working on your behalf?